Monthly Archives: July 2010

Influence to Win / Win

Being in recruitment and having an active social life, I hear on a daily basis how the actions of others could have been better and acquired a more positive outcome.

Friends, colleagues, clients, and candidates are at times surprised when things don’t go their way.  Having observed their actions, as well as being my own biggest critic, I have noticed the failure to secure a win / win is often down to people skills and interaction.

It reminded me of a book: How to Win Friends and Influence People by Dale Carnegie, which I have been compelled to read again and again.  The first time I heard about this book, I was skeptical. The title seemed self-centered and pompous, but in reality, it’s nothing like that. This book; teaches us all how to be better people.  How to be nice to people and how to work with them.

I think it is useful for us all to remember some crucial, but very basic points that Mr Carnegie covers in his book.

Do not criticise. “Criticism is futile because it puts a man on the defensive, and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a man’s precious pride, hurts his sense of importance, and arouses his resentment.” – Dale Carnegies.

  1. Give honest, sincere appreciation. “Dr. Dewey says the deepest urge in human nature is ‘the desire to be important.’”.
  2. Get the other person’s point of view and see things from his angle. The thing here is to give to your interlocutor what he wants, and not what you want.
  3. Become genuinely interested in other people.
  4. Smile.
  5. Remember names. “Remember that a man’s name is to him the sweetest and most important sound in the English language.
  6. Be a good listener. “Encourage others to talk about themselves”.
  7. Make the other person feel important. “And do it sincerely”

Hopefully, with a little refresher we can all achieve more win / wins and make the world a little bit better.

The WOW Factor

“The degree to which the first impression of something makes a person say Wow!”

I get people together for money… no not like that; I am a media sales recruitment consultant!!  After a 4 year “sabbatical” on the sunny isle of Antigua in the Caribbean I have come back to a bruised and battered media industry; nursing a serious hangover from the global downturn. It has managed to get out of it’s Pjs have a shave, it has even put a suit on and got to work, but it’s still downing lots of Red Bull and eating bacon sarnies!

So in these times of uncertainty the job market becomes like feeding time a zoo where only the strong prevail and the weak, well the weak just don’t; The WOW factor is an even more imperative  commodity amongst sales people.

It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanour, your mannerisms, and how you are dressed.

With every new encounter, you are evaluated and yet another person’s impression of you is formed. These first impressions can be nearly impossible to reverse or undo, making these first encounters extremely important, for they set the tone for the relationships that follow.

So, whether they are in your career or social life, it’s important to know how to create a good first impression.

Of course physical appearance matters. The person you are meeting for the first time does not know you and your appearance is usually the first clue he or she has to go on.

But it certainly does not mean you need to look like a model to create a strong and positive first impression. (Unless you are interviewing with your local model agency, of course!)

No. The key to a good impression is to present yourself appropriately.

They say a picture paints a thousand words, and so the “picture” you first present says a lot about you to the person you are meeting. Is your appearance saying the right things to help create the right first impression? The WOW Factor

Darwin’s survival of the fittest

I am a huge believer in adapting to meet the market.  Over the years I have seen some phenomonal sales people who make money hand over fist simply because they give a damn about what they do and the money is a bi-product of their success as opposed to they have gone out of their way to make money at any cost regardless of the casualties along the way.

The last few years have seen a fair few sales people struggle. The recession and dryer market has meant relying on your natural “old style” doesn’t necessarily cut it.  I am amazed when I hear people say “They never answer my calls!” Surely this is a call to action – why is it they never answer “your” calls. Is the problem them or you? My suggestion would always be the problem is always ours to change. If people don’t respond to your calls then you have two options: 1. Leave the same ineffective message you have for the last few months and again receive no return call or 2. Listen to your voicemail message as you leave it! Is it a call to action? Is it inspiring? Did you sound engaging and worthy of a returned call? Did you have your “I’m selling” voice on which most semi intelligent people will sniff out as an “I need something from you” tone of voice. Were you too busy thinking of the next thing you need to do when leaving a message so the message sounds about as enticing as a rabid dog?

Are we selling or communicating? My answer for this would be communicating 100% and that’s why what we do is so fabulously fantastic.  Everyday we get the chance to make a difference! Do we do anything with this chance? Do we fall into the trap of doing what we have always done? Let’s shake it up and start doing things differently. Become more self aware, listen to the tone and style of your conversations with your colleagues/peers. If you find you have one person inparticular that you really struggle with – make it your business to try out the new techniques of listening to yourself when you speak with this person. You will quickly see that your style of communicating with them isthe issue rather than that person being the problem. Communicate clearly, with a tone which is consistent and non-confrontational and you will be amazed at the results.  My Dad always said you get out what you put in! If you put in great questioning techniques you should get out great answers. If you put in a conversation with a confrontational attitude you get out resistance, aggression and a total lack of respect. Great things happen to people who believe that everyone has an ounce of greatness – think Big and think of adapting 24/7 in order to meet the people who we work with every day.

Facebook is killing the Telephone!

I admit it, I come clean, I am addicted to Facebook and its making me lazy! There I’ve said it, my secret is out!

Although I do have an addiction to Facebook, I wouldn’t say I am crazily obsessed like some people.  I have just over 200 friends, which isn’t really that many compared to others. Ask yourself this, how many people do you truly know on your friends list? If it is less than half then it’s time to move away from the computer and start socialising with your real friends! I know all my online friends, but I admit there are probably a few people on my list who are not proper friends but I’m connected to them just to be nosey, but isn’t that what Facebook is all about?

I don’t use the Facebook instant chat messenger to stay connected to my close friends.  I do however use it to keep in touch with old friends who live abroad. As I have not spoken with many of them for so long, I really wouldn’t know what to say on the phone so it is much easier to send a quick hello message, but then this is making me lazy and I am falling in to the Facebook trap…

I am tagged in about 650 photos and have uploaded about 7 albums of my own which are full of holidays, weddings, nights out etc. I even find myself saying I want a new profile picture when I’m out with friends and there is a camera around. But I do have one friend who keeps tagging me in a club promo flyer, I’m not in the photo, I’ve never been to the club, so stop doing it! Again is this my addiction kicking in and wanting to only have the best pictures of me online (although I’m sure there are quite a few bad ones in the mix)?

Facebook also allows people to share news on a wider scale. Recently I found out through Facebook that my boyfriend’s step sister had got engaged. What happened to picking up the phone and spreading the news the good old way?

Although I’m addicted to Facebook I use it purely to be nosey and show off. I’m not a Facebook obsessive who updates my status every day, hour and minute, telling everyone what I am eating at that precise moment, does anyone really care? And is that not what Twitter is for anyway?

Facebook is a lazy mans way of communicating to the world. What has happened to the good old fashioned methods of communication? With the telephone technology we have today (mobiles, skype etc) it is so easy and accessible, yet we still fall in to the (ironically faceless) Facebook trap. Let’s start connecting again, the old school way and get in touch with friends old and new and let them know we care, even if it is just to say hello.

Facebook will always be there, as will other faceless communication methods, but let’s not fall into the lazy trap… let’s start picking up those phones!

A healthy body equals a healthy mind…

…or so the saying goes. So why is it that when the pressure is on and time outside of the office becomes precious do we find exercise is the first thing to go??

 We are becoming a nation of workers who eat breakfast, lunch and almost dinner (in most cases) at our desks, but would we not be better off just finding 30 minutes to walk, run, skip somewhere outside? Although the sun may not always be shining in central London, or the air feeling particularly fresh, it is important to make the time to clear the head outside of the office and step away from work issues temporarily.

 In the current economic climate those of us in employment are extremely grateful to be so but when stress and tiredness kick in, due to pressure at work, we often run to the pub for a large glass of something, at the end of a long day, rather than wanting to contemplate heading to the gym! With modern technology forcing us to find it difficult to switch off our blackberry or find time to reflect on our day, we really should find the time to de-stress and unwind. With stress being one of the highest causes for employee absence and exercise being one of the best ways to relieve stress, perhaps it would be useful to have a greater focus on this during the work day and to go some way to alleviating the guilt we may feel for taking a full lunch break once a week to pop to the gym! 

 With the summer upon us we all (men and women alike) have found a new found love, although often hate, for the treadmill: likely to last only through to September until the membership card becomes lost at the bottom of the gym bag – but surely we must look at the non-superficial benefits of exercise to understand its importance to our ability to work and function efficiently.

 So now as I search for my latest quick fix (a scary personal trainer), I consider how much more productive I will be in the office after 10 laps of the park!

Latest Trends Affecting Digital Media

What are media companies currently focusing on to stay on top of their game?  I recently presented to the team here at Lipton Fleming on this subject and was intrigued to find what the future holds for us and our relationship with the internet.  Here are some of the up and coming trends and services we can expect to be coming our way in the not too distant future…

Augmented reality offers consumers new ways to find stores in their immediate areas. This presents opportunities for advertisers to draw customers into shops with cleverly targeted offers as they use these services. A simple App on your mobile will ensure you never miss another sale from your favourite store or a discounted meal in a swanky restaurant again!

Social shopping is a way to bring your online friends (through e.g. Facebook) into your shopping experience on the web. This is word-of-mouth on steroids as customers literally take their friends shopping and persuade them to buy then and there.  Share opinions and suggestions for each other all from the comfort of your own sofa.  Share the shopping experience with your mates no matter where they are located.  

The lines are increasingly blurred between TV and the web and TV advertising will never be the same again. The audience is no longer captive and agencies need to rethink the model. Google TV will shake this up even further, as your TV will more closely resemble a search engine. Select from a wider range of programmes and You Tube clips to create your own dream TV listings.  

Search is becoming real-time and more localised with services like Twitter telling us what is happening right now. Advertisers need to respond to these real-time needs by offering more relevant offers and messages.

It’s not just computers and mobiles that access the web. Everyday objects such as food products may soon be ‘tagged’ and linked to the web. This is known as the ‘internet of things’ and means the web will know more about the mundane things that we own, use and need.

The web is accessed anytime, anyplace, anywhere – agencies and advertisers need to be smarter about understanding exactly what people are doing, where they are, and how this is relevant to the message or offer.

Increasingly people expect something in return for being advertised to. Many brands these days try to create a useful service which people use on a daily basis. This becomes ‘owned media’ and allows them to communicate their brand and products. Nike+ is a brilliant example of this.  Also, check out Charmin’s Sit and Squat I-phone app.  Never be caught short again! This app directs you to the nearest public loo and even rates them for you! Great for the out and about mum with the kids that just can’t wait!

Finally, our mobile phones know more about us all the time, especially where we are. As our devices begin to track our locations more permanently, simply walking into a shop becomes an opportunity to present highly relevant offers to people and persuade them to buy.  Forget your Big Brother paranoia, these new services will enrich our lives and ensure we never miss a trick.  The internet is your new best friend.

Here’s to the future.

Hello Iggle Piggle ….

I don’t know exactly when I became a great fan of Children’s TV but I do love the Tombliboos, Iggle Piggle, Upsy Daisy and Makka Pakka. Especially him and his little sponge. And let’s not forget the fabulous Ninky Nonk and the best of all – The Pinky Ponk! Often when I commute back home in a hot, sweaty, overcrowded carriage, dangerously exposed to various armpits round my nostrils I dream I was on the Pinky Ponk instead! Drinking cocktails with Iggle Piggle and fooling around with the one and only Upsy Daisy! Have I gone mad? – you would rightly ask and I won’t exactly argue. Perhaps I have or maybe I just need to escape

And trust me in this austerity driven, budget reduction induced times (and let’s not forget that king of broken dreams – England’s performance at World Cup) we could all do with some sort of escape. Some of us can still afford to do it in literal terms by booking Ryanair to fly cheaper than ever before to Spain. Others find their route to an austerity-free world via other means. For me, getting on that Pinky Ponk with my 19 month old boy is the ultimate form of escapism. And my dream might just become a reality with “In the Night Garden Live” show at 02 commencing on 14th Aug. My favourite characters will be brought to life with full-size costumes, music, theatre & magical projections. Alex and I will enter the Garden and we might even score this ride on the Pinky Ponk. Escapism indeed …

But not all of us wish to retreat from unpleasant realities through diversion or fantasy. There are some of us who want to take charge and mean it. Take jobseekers for example. Escape is perhaps to move from the old “been here too long” job to a new one.  The one that will challenge us, and ignite that fire inside us that had never been lost but faded away ever so slightly. Inevitably the time comes for everyone where their job is just not what it used to be. Bang! Time to leave … but how do we escape?

I’d say do it in style! Don’t ever burn your bridges as your soon-to-be-ex-employer might be your useful business partner or even a future employer! Tie up loose ends before you pick up that lucky Gnome from your desk to take him to your new office. If you have any outstanding work, try to get it finished. If you have a handover to do, show patience with a new recruit and be meticulous with details. Saying goodbye should be all about professional courtesy to not letting your soon-to-be ex-colleagues down. Respect these simple rules and your escape should be ‘a doddle‘. You might even be lucky enough to catch that Pinky Ponk with us! Let’s call Iggle Piggle then for a cocktail or two…