Monthly Archives: July 2011

Doing Something Good Each Day

Life is a routine, day after day, same things, different day and at the end of each you can lay your head down, close your eyes and know that with the next day, comes the chance to do some good. Some days are better than others, this is inevitable. A train delay, a disagreement with someone or the need to eat a salad for lunch when really you just want a big bowl of chips!

Every day that you get up and go into work, you want it to go well. You want to succeed, earn your money and walk out of the office feeling like you have accomplished something. But what about doing a good deed for someone else? In my walk of life, dealing with and helping people is the fundamental basis of what I do. Whether that is going out of my way to help a colleague or spend that extra time on the phone to a candidate in need as I watch my bowl of chips going cold.

Recruitment is a roller coaster, that’s the joy – and sometimes the frustration – that this job brings. As I leave the office each day and assess how it has gone, some days will have been more productive than others, as will be the same for all of course. And as I walk to the station…generally holding an umbrella this year, and ask myself “did I do something good today?” I ensure that the answer is always, “yes”. Make someone’s day today!

By

Marc Conway (Recruitment Consultant)

Targets/goals – hit or miss?

What are your thoughts on target driven jobs or even simply just team targets? Are they good, bad or indifferent? We clearly have an opinion. Targets can be a double edged sword, within the recruitment industry you can see the impact first hand, the most interesting thing being that it really depends on the management style behind those targets as to whether it’s a good or bad thing.

Below we have listed a selection of hits and misses:

Hit:-

  • Targets can make employees even more driven to succeed.
  • Targets provide greater clarity in a job.
  • Act as a gauge as to how well an individual is doing
  • Creates employee commitment to tasks – to achieve their targets.
  • A challenging target driven environment gives employees something to get their teeth into.
  • Creates a work hard – play hard attitude (when done well)
  • Can generate healthy rivalry, thus more productivity and a more constructive work atmosphere.
  • Targets allow people to leave every day “winning”.
  • Makes people aware of their challenges for improvement.
  • Gives employees a sense of responsibility and accountability – they are the one thing that any individual can control the outcome of.

Miss:-

  • Stress/pressure can be a major downside of targets.
  • Rivalry can be unhealthy also, If it creates a state of disarray and egotism.
  • Sometimes targeted roles create a feeling of,”What’s in it for me”, when a business has to exist with a bigger picture mentality of “What’s in it for US”.
  • Sense of failure from not meeting targets can result in a de-motivational environment.
  • Can expose serious weaknesses’ and illustrate levels of incompetency.

Whether you love the thrill of the chase and targets are the ‘B’ all and end all and your life has a target from both a business and personal perspective, or perhaps you are one of life’s more ambivalent employees. Enjoying the job for the job itself, seeing the target as one of just being then at Lipton Fleming we aim to get under the skin of your core drivers and ensure that we match the right roles to your skill and personality set.  It’s all about placing people first.

We welcome comments, thoughts and opinions.

 

Written by,

Richard Ward.

Lipton Fleming @ Marketing Week Live 2011

Last week we attended the very bold, very bright and very brain tingling Marketing Week Live 2011. We touched down bright and early on Wednesday morning and may as well have stayed the night, judging by the amount of time we spent in there. The event was very well thought through  and laid out, with four bright and clear defined sections of the show, although we spent a lot of time in the ‘online marketing’ and ‘data marketing’ end, we did manage to venture around the ‘insight’ and ‘in-store’ areas. Getting a greater appreciation for the a in which our research clients are engaging and delving into different realms of research.

Highlights for us at Lipton Fleming were hearing Justin Pearce (NMA) and panel, also Gemma Carver (Experian) with very interesting and dynamic conferences. There were a lot of heated debates to come out of these conferences, for example the rise of ‘Social Search’ and how the integration into everyday life has gone widely un-noticed by the general public and how it is almost becoming too intrusive. We felt there were plenty of raw facts, data and insight to be taken from the whole event. It’s not often you get to take a couple of days out of the office and show quantification for your time. I think I have so many goodies in my bag – but more importantly vital food for thought in how our ever-changing landscape is evolving.  

We thought there were some great stands and some great new products and services being pitched. We were taken by certain stands and especially liked getting a free gnome and 3d embossed sign.

We really enjoyed the whole experience and are looking forward to attending next year, so thank you Marketing Week 2011, it was a pleasure.