Direct Response Account Manager
| Reference: | 9875 |
|---|---|
| Location: | Central London |
| Salary / Rate: | up to £32000 (dependent on experience) |
| Job Type: | Permanent |
This successful and growing media agency is keen to take on a capable direct response expert to assist them following new business wins. If you are looking to take the next step in your media career and are keen to work on a high profile financial brand then this is a great opportunity for you to consider!
Key responsibilities of the role:
* You will be responsible for devising and implementing all direct response media activity for a range of brands within this clients' portfolio
* You will need to utilise and interrogate response data to develop effective and targeted media campaigns
* You will need to negotiate with media owners to ensure rates are competitive and added value is gained where possible
* You will need to work closely with your clients to understand their business needs and marketplace to ensure that their media strategy meets their requirements - attending regular meetings
* You will need to support and mentor junior members of the team
Key skills required:
* You will need to be confident in planning and buying direct response campaigns across all formats of media, including an understanding of online
* You will need to have experience of working on direct response accounts from within a media agency to a Senior Planner Buyer or equivalent level, looking for the next step in your career
* You will need to be confident in negotiating rates with media owners and third party suppliers
* You will need to be competent in managing relationships with clients and external partners, as well as internally across teams
* You will need to be confident in interrogating data and drawing conclusions from this to optimise plans and produce strong ROI for your clients
* You will need strong presentation skills
* You will need a good appreciation for all industry based tools
If you are currently working within direct response but are looking for a new challenge in the New Year, at a top ten media agency, then this is the role for you! With strong training and benefits, this is a great chance to take your media career to the next level!
