Senior Research and Insight executive – Outdoor
| Reference: | 009819 |
|---|---|
| Location: | Central London |
| Salary / Rate: | Up to £30k |
| Job Type: | Permanent |
Our Client is one of the market leaders in Outdoor advertising in worldwide. They are recruiting for a strong research and insight specialist to join their team.
The role
This is an important and influential role that will help keep our client at the forefront of the Outdoor industry, bringing new insight, analysis and case studies to the fore. Senior Research & Insight Executive will be responsible for managing existing and new research contracts, commissioning new qualitative and quantitative research, presenting internally and externally. The main focus is on consumer insight, our clients tracking survey, sales data analysis, new primary research (both qualitative and quantitative), analysis of desk research, and commissioning of new studies. While a knowledge and understanding of POSTAR and other media audience research will be beneficial, the POSTAR liaison is looked after by another team within Marketing.
Skills & experience
• The candidate will have a good degree and a thorough knowledge of research theory and practice. He or she will ideally have spent 2 years in a media, marketing or research company, and will be familiar with consumer insight research and audience research.
• They will have experience in commissioning primary research and will be expert in the use of standard desk research, preferably including Nielsen Ad Dynamix, TGI, IPA Touchpoints, etc. Familiarity with POSTAR, NRS, BARB, etc would be a distinct advantage.
• It will be essential to be adept with stats, databases and tables, and to be able to create strong and visually appealing presentations.
• Excellent writing skills and outstanding attention to quality and detail are also needed for this role.
• Personal attributes
• The successful candidate will be energetic, curious, insightful and enthusiastic with a desire to bring new thinking to the fore. Inter-personal and presentation skills will be highly developed, coupled with a keen attention to detail.
This vacancy is no longer available.
