Group Marketing Manager - B2B conferences and exhibitions
| Reference: | 10018 |
|---|---|
| Location: | London |
| Salary / Rate: | Up to £50k |
| Job Type: | Permanent |
Group Marketing Manager - Conferences and exhibitions
My client is a well known and well respected publishing and events organisation, based in the heart of London and they are looking for a Group Marketing Manager to head up the marketing across all events within the construction and property sectors.
You will have strong B2B marketing experience working as a group marketing marketing or marketing manager, within B2B events, exhibitions, awards and conferences. As group marketing manager, you will ideally also have knowledge of the construction and property sectors.
This is an excellent opportunity for an experienced group marketing manager looking for a new challenge.
Responsibilities:
- As an experienced group marketing manager: design and facilitate marketing strategy and plans across all events;
- Support implementation of plans by event marketing team;
- Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed;
- Work with event directors to set and manage budgets and targets for all events in line with business requirements;
- Oversee all marketing communications and analysis within the event portfolio including:
- Copy, design, mailing, printing
- Identification of strategic partners to increase marketing reach
- PR and external advertising
- Online and digital marketing
- List building and development of event marketing prospect database
- Campaign effectiveness and response analysis
- Post event analysis and intelligence
- Competitor intelligence
- New and innovative marketing solutions
- Report back to event directors on effectiveness of campaigns, areas of concern, new innovations and ability to achieve business targets;
- Select appropriate suppliers for marketing strategies to meet budget and team requirements;
- Implement and advise team on best practice marketing;
- Work closely with event directors, event managers and editors across the business to promote events effectively to relevant community;
- Manage marketing manager as direct line report and oversee management of marketing executives. As group marketing manager, make staffing and hiring decisions within department.
If you are an experienced B2B group marketing manager looking for your next opportunity, please call Hannah on 0207 598 8108 or email hannah@liptonfleming.co.uk
This vacancy is no longer available.
