Online Data Planner – Leading Media Owner
| Reference: | 010046 |
|---|---|
| Location: | Central London |
| Salary / Rate: | £40,000 - £60,000 |
| Job Type: | Permanent |
Our client is one of the most recognized media brands in the world. There are recruiting for Online Data Planner to join their team and provide reporting, analysis, forecasting and planning for the Online Marketing function. The right candidate will also manage data source, inputs and interrogate them to provide analysis to drive optimisations and improvements in the business
Job Specific
• Scenario planning and forecasting for core DR business to feed into monthly forecasting and planning.
• Analysis of performance by media channel / supplier and creative through to product holding, customer segment and contribution.
• Lead Testing plans for creative and media approaches across Brand and DR work
• Complete and communicate Post Campaign Analysis for all non DR campaigns and Test programme.
• Work closely with the Offline Performance and Planning teams to deliver integrated reports and analysis across Marketing.
• Support other Marketing teams in analysis, digital insight and digital planning where required.
• Keep up to date with developments in Digital Media and Creative and feed these into the team
• Plug into research and reporting from our internal Knowledge and Insight team including Brand Tracking and Household segmentation analysis.
• Help design and implement online research and communicate results as part of PCA analysis.
• Work closely with the Ecommerce Analyst team
• Manage the maintenance of all of our key data sources.
• Prepare supporting presentations and documents for management reporting
• Input into strategic planning processes
Qualifications & Experience
• Digital experience a must
• Forecasting and Scenario planning to a complex level
• Previous experience of analysis of Display, Affiliate and Paid Search media.
• Experience of Site Analytics systems, preferably Omniture
• Campaign Analysis and reporting
• Advanced Excel including Pivots and charting
• Ideally some experience with ad tracking and brand tracking research
• Genuinely passionate about Digital
• Keen to learn and get involved with large scale campaigns
• Excited by developments in digital and always checking out the latest advancement and the next new thing
• Loves a spreadsheet and has a real curiosity in finding gems of information to drive marketing activity
• A brilliant team member, great under pressure and in the pub
This vacancy is no longer available.
