Direct Response Manager
| Reference: | 008227 |
|---|---|
| Location: | Central London |
| Salary / Rate: | Up to £35k dependent on experience |
| Job Type: | Permanent |
An exciting opportunity has arisen within this growing direct and digital team of this successful media agency based in Central London. Working across a range of high profile and challenging accounts, this is great opportunity to develop your media career further within the direct response sector!
Key responsibilities of the role:
* To develop and implement effective and targeted media solutions, across all formats of media, based on data analysis and media reporting
* To ensure media plans are amended and optmised effectively to drive the optimium return of investment and desired cost per response
* Utilising response data your role will be to identify not only response trends within the data but also key consumer insights - ensuring data is consider from a holistic perspective rather than simply granular level
* To work closely with media owners to ensure rates are competitive and the desired levels agreed
* To oversee, manage and inspire junior members of the team
* To be involved in new business where required
* To ensure that you work closely with other teams within the agency to make sure that they are aware of developments within direct response marketplace
Key skills required:
* To be considered for this role you will need to have a strong background in direct response media planning/buying to a Senior Planner Buyer level or Account Manager equivalent within a London agency
* Knowledge of all media is desired, in particular DRTV and digital
* Strong account management skills are essential to provide convincing arguments to clients
* You will need to be confident in analysing and interrogating media response data and drawing conclusions from it - in order to successfully inform your planning
* You will need to have strong time management skills
* You will need to have strong account management skills
* You will need to have a positive and proactive attitude
This is a fantastic opportunity in which to develop your media career further and will allow you autonomy to make a difference within this growing team. With a diverse range of accounts, this role will allow you work across a variety of sectors and projects and be a great next step for your media career!
